Fear of loss people run around over analyzing and seldom take action.They need to be certain before they buy that the product or service will work for them before they buy. Since they can’t be sure it will work for them, then they procrastinate going ahead. Multilevel marketers make a fortune selling to them because they never take action on using the success systems they all offer. If they want to change, they have to erase the fear of “it won’t work for me”. Sales people who give them the take a way presentation can close them because it heightens the fear.