I have noticed some people who are task with the process of making sales happen, do everything they can to avoid the process.  They won’t listen to a cd or read a book on selling,  they go out into the world of prospects and keep making the same mistakes over and over again.  They won’t spend money or time to improve themselves, hoping their companies will give it all to them.  I am reminded of world class golfers that always are searching for the latest technique or club or tip to give them the edge, they also have a coach that helps them with the fine points. 

To earn to title of professional salesperson, requires you study and learn from others and constantly refine your tactics.  Otherwise you are just an order taker!  Which one do you choice to become?