Clients have a very unconscious way they like to buy almost everything. A sharp sales person will learn to elicit this order and use it to close sales in about 4 sentences with a high degree of success.
The client has to see something, hear or talk about it, touch it or get a feeling and know the price and features. The order they compose this movie in is unique to them. They sales person needs to adapt his presentation to match this. Also, they client will have 4 different criteria that they use to justify the movie they created. when the sales person blends the order they compose and the criteria together just like the client does, then a sales takes place.
For the details on how to do this go to my website and look in the articles section under:
Eliciting your clients decision making order.